Before the internet and The Orchard Music Distribution, getting your recording heard by an audience was a lot harder. You needed a record label that would take care of physical distribution, which involved putting the CDs in brick and mortar stores around the world and hoping they’d sell enough for you to make a profit.
The Orchard Music Distribution Review is a global digital distribution and content management company, with offices in more than 40 countries. Their clients get access to a comprehensive suite of tools for managing their content via The Orchard Workstation, a transparent platform that delivers rich data and marketing tools with a simple user experience. Clients can also leverage The Orchard Marketplace, a collection of discounted sales, marketing and business apps that integrate with the Workstation via The Orchard API.
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As a curated distributor, The Orchard only works with select artists with commercial potential – this means that you’ll likely have to have already built up some good commercial traction and have a solid fanbase before they’ll consider working with you. Generally speaking, their clients tend to be established, more well-known artists that have built up a substantial fanbase and have a clear plan of action for their careers.
However, there are other more accessible distributors such as CD Baby, who offer a number of services that help you reach your target audience including physical distribution for CDs, global digital distribution through all major DSPs, video distribution to YouTube and their own platform and a first class sync service that pitches your catalogue to different film and TV opportunities. They also offer some really nice tech for their users allowing them to view detailed analytics of their performance in real time through one of the most advanced systems on the market.
